Xiaomi's Tribute to Apple's Ad in India, Hinting at Civi Series Launch

TapTechNews May 22nd news, Xiaomi India recently released a video on the X platform, and the relevant video mainly 'paid tribute and replicated' Apple's 'Crush' 'hydraulic press crushing items' advertisement (but without the specific scene of being crushed down), and at the same time, the words 'CinemationVision' were written on the video, suggesting that the company will launch the Civi series of mobile phones in India.

According to TapTechNews' previous report, Apple launched a promotional video named 'Crush' at the 'Let It Fly' special event to promote the newly launched iPad Pro, which mainly used a hydraulic press to compress various classic creative products such as pianos and record players, and then 'compressed' into an iPad Pro. However, the relevant advertisement was criticized by the outside world. After that, Apple's marketing vice president, Tor Myhren, announced the withdrawal of the video.

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'Apple apologized and withdrew the iPad promotional video 'Crush' for not meeting the promotional expected goal.'