OpenAI's o1 Model Revolutionizing Marketing with 5-Hour Task Handling

TapTechNews October 1st news, the tech media TheDecoder published a blog post yesterday (September 30th), reporting that at Hubspot's Inbound event, OpenAI's strategic marketing head Dane Vahey said that the o1 model can handle tasks that take 5 hours.

Marketers need to enhance AI skills

Vahey believes that as marketing tasks become more complex, artificial intelligence is becoming increasingly important, and professionals need to achieve the same results with lower acquisition costs and fewer resources.

Although many companies have already used artificial intelligence in marketing, especially in content creation, Vahey believes that marketers should develop a broader range of AI skills, which include research, data analysis, content generation, automation, programming, and AI-enabled thinking.

AI as a versatile marketing tool

Vahey emphasized several applications of AI as a versatile marketing tool, and TapTechNews attaches relevant information as follows:

Using AI-enabled research tools (such as OpenAI's SearchGPT) to quickly find and summarize information.

AI models analyze data to identify patterns, formulate strategies, and discover blind spots.

Artificial intelligence can also act as a thinking partner to help with brainstorming and challenging ideas.

From 5-second tasks to 5-hour tasks

Vahey pointed out that different versions of AI models vary in the complexity of handling tasks:

GPT-3 is suitable for quick 5-second tasks.

GPT-4o can handle complex 5-minute tasks.

The latest model o1 can handle tasks that take up to 5 hours, such as formulating detailed strategies.

For marketers, this evolution means that artificial intelligence can be applied to an increasing number of tasks. Vahey believes that as the model's capabilities continue to increase, artificial intelligence becomes an indispensable tool in this industry.