OPPO's President Explains Why the Company Chooses Not to Enter the Car-making Industry

TapTechNews September 26th news, according to Ifeng.com Technology, Liu Bo, the president of OPPO's China region, mentioned the reason for 'not making cars' at the communication meeting today.

He said: 'From our point of view, in fact, we still need to focus on making mobile phones well, as well as our current core peripherals, like earphones, Pads, and watches. From OPPO's strategic point of view, I think focus is very important. Second, both the products we are doing now and the scale have a lot of room for development. So we have a clear attitude now, not to make cars. Our core is to focus on making mobile phones, the mobile phone ecosystem and peripherals, and those vehicle models combined with mobile phones, and we have to cooperate well with them.'

As early as April 2021, there were rumors that OPPO was preparing for car-making matters, and the founder Chen Mingyong had already conducted research and investigation on industrial chain resources and talents. According to TapTechNews' previous report, in 2022, Chen Mingyong said about the above rumors that smart cars and electric cars will definitely be a direction of transformation in the future, but currently the value that OPPO plays in it is limited, and at least for the present stage, the necessity of making cars has not been found yet.

OPPO has launched 'Car Manager' OPPO Zhixing (OPPOCarlink) in 2021, which is a set of cross-terminal, all-scenario system travel solution, including many core capabilities such as digital car key, watch control of the car, car manager, and car machine projection.