China's TV Market in July 2024 Shipments and Brand Performances
TapTechNews August 9th news, according to the latest data released by Lotu Tech in the Monthly Express of China's TV Market Brand Shipments, in July 2024, the brand's whole machine shipments in the Chinese TV market was 2.17 million units, a 16.2% decrease month-on-month and a slight 0.9% decrease year-on-year.
In July 2024, the total shipments of the top eight traditional main brands in the Chinese TV market, namely Hisense, Xiaomi, TCL, Skyworth, Changhong, Konka, Haier, Huawei and including their sub-brands, was 2.075 million units, a 1.0% decrease year-on-year and a 15.1% decrease month-on-month, with a combined market share as high as 95.6%.
TapTechNews learned from the report that the three traditional main brands of Hisense, TCL and Skyworth (including sub-brands) shipped a total of 1.24 million units in July, a 5.3% decrease year-on-year, and the combined market share was 57.1%.
Among them, the Hisense series ranked first in the monthly shipments with nearly 500,000 units of goods; the TCL series ranked first among the TOP4 with a year-on-year increase of 5.3%. The shipment volume of Xiaomi (including Redmi) in July was about 480,000 units, ranking second in the monthly shipments, with a year-on-year increase of 4.3% and a market share of 22.1%.
After the TOP4, the combined shipments of the three brands of Changhong, Konka and Haier in July were about 290,000 units, a 3.6% increase year-on-year and a 14.9% decrease month-on-month; the combined market share was 13.1%. The shipment volume of Huawei in July was less than 100,000 units.
The total shipments of the four foreign brands Sony, Samsung, Sharp and Philips in July were less than 100,000 units. The cumulative shipments in the first seven months of this year were less than 700,000 units, a significant decrease of about 20% year-on-year, and the market share was only less than 5%.
Lotu Tech revised the forecast for the second half of the year and the whole year. In the second half of 2024, the brand's whole machine shipments in the Chinese TV market will reach 19.32 million units, a 0.7% decrease year-on-year, and the decline is narrower than that in the first half of the year; and the total shipments for the whole year will reach 35.71 million units, a slight 2.3% decrease year-on-year.
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