Ford to Focus on EV Charging, Offer Free Home Chargers and Installation

TapTechNews October 1st news, although the electric vehicle market has slowed down this year, Ford Motor still decides to adjust its strategy and focus on improving the availability of electric vehicle charging facilities and addressing concerns about battery range and price.

Ford Motor CEO Jim Farley said in an interview with Reuters: Charging is (for electric vehicles) the biggest hurdle.

After taking two electric vehicle road trips in Europe and the western United States, Farley has a deeper understanding of the issues that customers are concerned about. Farley said: We have spent a lot of time discussing the charging problem of electric vehicles on the road, but it seems that we have ignored the most basic charging solution in the United States.

Farley also interacted with customers in Europe who own a fleet of Ford electric vehicles. In addition to charging, he also believes that the service of Ford Motor also needs to be improved.

TapTechNews noted that Ford said on Monday that the company will provide free home chargers and installation services to electric vehicle buyers by the end of this year to attract consumers interested in electric vehicles. Ford said that from October 1st to the end of the year, customers who buy or lease the Ford Mustang Mach-E, F-150 Lightning pickup or E-Transit van can get free chargers and installation services.