BYD's Plan for High-End Brand and Technology Investment

TapTechNews June 6th, it was reported at today's 2023 annual general meeting of BYD that Wang Chuanfu, the chairman of BYD, stated that BYD insists on building its high-end brand with the latest technologies in the new energy field.

We cannot engage in excessive marketing, nor can we seek temporary development through huge traffic. The real creation of a high-end brand still depends on product power, and the core of product power still lies in technology and innovation, Wang Chuanfu said.

Wang Chuanfu introduced that in the second half of this year, BYD will launch the Denza Z9 GT, and this model will adopt BYD's new three-motor technology platform. We will have a lot of new technologies released on this platform.

He also mentioned that currently, BYD's engineer team in the field of intelligent driving has nearly 5,000 people, and in the future, the company will invest 100 billion RMB in the field of intelligent driving to focus on the research and development of intelligent driving technologies including generative AI and large models.

When talking about the company's subsequent capital expenditure situation, Wang Chuanfu said: In the future, BYD's capital expenditure will still maintain double-digit growth. The company will mainly invest in the localization construction of overseas markets to seize the excellent golden period of new energy vehicles replacing fuel vehicles and achieve rapid development.

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