National Radio and Television Administration Issues Opinions to Enrich TV Screen Content
TapTechNews August 2nd news, on August 1st, the National Radio and Television Administration issued the 'Opinions on Enriching the TV Large Screen Content to Further Meet the Cultural Needs of the People (Trial)' (hereinafter referred to as the 'Opinions (Trial)'). TapTechNews attaches the main contents as follows:
The 'Opinions (Trial)' emphasizes that it is necessary to enhance the innovation and supply capacity of high-quality content on the TV large screen:
Strengthen the news-based status of TV stations and concentrate superior forces to create key news programs;
Optimize the management measures of TV large screen programs and promote the prosperity of TV literary and artistic programs;
Optimize the creation support policies and guide TV programs to open up new tracks;
Further deepen the TV content co-production and simulcast mechanism;
Strengthen horizontal cooperation and promote the allocation of high-quality resources;
Adhere to the principle that good works enter good time slots and good platforms, and adhere to the principle of vigorously advocating and promoting the creation and broadcasting of realistic themes, further optimize the management of TV drama broadcasting regulation, and allow'multi-star simulcast';
Guide and promote TV stations to strengthen joint purchase and simulcast.
The 'Opinions (Trial)' emphasizes that it is necessary to promote excellent online audio-visual works to be broadcast on the TV large screen. Establish an excellent online audio-visual program recommendation and exhibition mechanism, and gradually promote the extensive establishment of a collaborative cooperation mechanism between TV stations and the internet. Through project support and commendation rewards, guide TV stations and the internet to strengthen co-production and simulcast, encourage and support the broadcasting of excellent online dramas, online movies, online documentaries, online animations, and online variety cultural programs on the TV large screen.
The 'Opinions (Trial)' emphasizes that it is necessary to optimize the overall planning of overseas program broadcasting. Select excellent overseas TV dramas, animations, documentaries and other programs to enter the TV large screen, and promote the introduction and broadcasting of overseas programs that have won TV awards such as the 'Magnolia Award' and the 'Golden Panda Award'.
The 'Opinions (Trial)' emphasizes that it is necessary to adhere to a national overall situation and integrate publicity and promotion to improve the influence of excellent works. Launch the 'Splendid Screen, Wonderful Audio-visual - Quality Program Release Activity' and the 'One-Week Viewpoint' TV recommended program list, give full play to the role of the National Radio and Television New Media Alliance, regularly publicize and promote excellent radio and television programs, provide listening and viewing guidance services for the people. Oriented by enriching the TV large screen content broadcasting, promote the work of regulation and revision.
The Radio and Television Administration will organize and guide all provincial, autonomous region, municipality directly under the Central Government, Xinjiang Production and Construction Corps Radio and Television Bureau, radio and television stations, China Radio and Television Social Organization Federation, China TV Drama Production Industry Association, China Online Audio-visual Program Service Association and other units to implement the various work measures in the 'Opinions', continuously enrich the supply of TV large screen content, and better meet the cultural needs of the people.
According to the main data situation of the radio and television service industry in the first half of 2024 announced by the National Radio and Television Administration. After preliminary statistics, the total revenue of the national radio and television service industry in the first half of the year was 668.357 billion yuan, an increase of 7.00% year-on-year.
The Radio and Television Administration said in a document on July 25th that the 'dual governance' (the governance of TV 'set-top box' fees and complex operations) has achieved remarkable results: the activity rate of TV large screen users has increased significantly, and the viewing of programs and channels has increased simultaneously.