GAC Aion's Hyper Announces New Brand Name and Color for International Expansion

TapTechNews August 5th news, today GAC Aion's brand Hyper officially announced the launch of a new brand English name HYPTEC (originally named HYPER), and launched a new brand color - Hyper Orange. According to official information, Hyper's move aims to expand the international market.

According to the official introduction, HYPTEC consists of HYP and TEC, where the former is derived from Hyper and HyperCar, representing the ultimate, extraordinary, and top-level, and the latter is derived from Technology, representing technology, technique, and craftsmanship.

Hyper also announced a new brand slogan - Extraordinary Technology Enjoyment, including enjoying longer range, enjoying faster charging, enjoying better luxury, enjoying stronger intelligence, and enjoying higher quality.

Hyper also launched a new brand color - Hyper Orange. It is introduced that Hyper Orange implies vitality (the color of the rising sun provides warm and comfortable enjoyment for global users), high technology (the bright and energetic color injects endless energy for users with extraordinary technology), and emotional value (homophonic to good things come true to give users a positive and upward emotion).

TapTechNews noticed that currently, the Hyper car brand has launched several models, including the pure electric midsize car Hyper GT (the guiding price range is from 203,900 to 259,900 yuan), the pure electric midsize SUV Hyper HT (the guiding price range is from 213,900 to 329,900 yuan), and the pure electric sports car Hyper SSR (the guiding price range is from 1,286,000 to 1,686,000 yuan).