Global Smartphone Shipments in Q2 2024 Growth and Key Player Performances

TapTechNews August 2nd news, according to the latest report released by the market research agency Counterpoint Research, the global smartphone shipments in the second quarter of 2024 were 289.1 million units, a year-on-year increase of 8%, achieving growth for three consecutive quarters.

Based on the report content, TapTechNews briefly extracts the relevant data as follows:

In terms of shipments, Samsung continues to hold the top position globally, with a share of 19%.

In terms of shipment value, Apple leads the smartphone market with a 42% share.

Among the TOP5 OEM manufacturers in shipment volume, Xiaomi has the fastest growth, with a year-on-year increase of 27%.

The global smartphone revenue increased by 8% year-on-year, and the average selling price reached the highest level in the second quarter of previous years.

The share of the market above $800 continues to increase, an increase of 2 percentage points compared to the same period last year.

Regarding Apple's performance, research director Jeff Fieldhack said:

After North American carriers reported a record-low upgrade rate and a decline in iPhone sales, there were concerns that iPhone sales would be disappointing.

We estimate that although the sales of the Pro series increased, Apple's iPhone sales were flat and revenue decreased by 1% year-on-year.

Apple's sales in China decreased by 6.5%, but the situation could have been worse. Due to the attractive discounts offered during the 618 shopping festival, Apple's sales in China improved.

Due to the greater anticipation for the upcoming iPhone 16 series in the supply chain and the huge expectations for Apple's intelligence, Apple's outlook looks solid.