Adobe to Offer Free Web-Based App for Creators to Label Works with 'Content Credentials' in 2025

TapTechNews October 9th news, Adobe announced last night that it will start providing a free web-based application from next year, aiming to help image and video creators attach a 'content credential' to their works.

The company said that in addition to indicating that they are the author of the content, creators can also use this free application to indicate whether they do not want their works to be used by AI training systems. The new application will help users quickly apply creator information to images, videos and audio, and allow them to exclude their works from generative AI models.

This application can widely add attribution information, including creator name, website and social media pages, etc. Compared to submitting protection requests one by one to each AI provider, this way allows creators to more simply exclude their works from AI training on a large scale.

TapTechNews note: 'Content credential' is a tamper-proof metadata that can be embedded in digital content to indicate the owner and creator of the work and disclose whether AI tools are used. Creators can apply the content credential to any image, video and audio file, and not just to the content created using Adobe applications.

However, so far, no major AI company has agreed to comply with Adobe's transparency system. The company said in a press release that it is 'actively promoting the industry-wide adoption' of its standards.

The application will be publicly tested in the first quarter of 2025, and users need to register for a free Adobe account and do not need to pay for a subscription.