#price cuts#

The article discusses the significant discount of BMW i3 and the sluggishness of the luxury car market in China, along with the impact of new energy vehicles and the change in consumer demand. It also mentions the challenges faced by traditional luxury brands.

Tesla's actions in Europe lead to dissatisfaction among rental companies, with competition from other brands. It tries to pacify with measures, but concerns remain.

Ford has started cutting battery orders to alleviate financial pressure from its Modele electric cars, resulting in significant losses and industry-wide price cuts. The company plans to offer affordable electric cars in the future to increase profitability.