Google Introduces 3 New AI Features for Chrome Browser to Enhance Web Browsing

TapTechNews August 3rd news, Google announced in a blog post on August 1st that it is introducing three brand-new AI features for the Chrome browser to assist users in web browsing.

Circle Search feature

The AI feature Circle Search of Google, which has previously debuted on Samsung Galaxy S24 series phones, has now landed on the Chrome browser and ChromeOS operating system. TapTechNews attaches the official demonstration video as follows:

In the Chrome browser, users can open the Search with Google Lens option in the menu, and can easily select, search and ask about any content users see on the web page without leaving the current tab.

After users select an object, they will see visual matching results in the side panel. Users can also refine the search according to color, brand or other details later, and can also ask follow-up questions to gain in-depth understanding of a certain topic.

Using Tab Comparison feature to compare products on different websites

This feature is mainly aimed at the online shopping scenario, allowing users to no longer switch tabs back and forth when comparing goods, and can compare different products in the same page.

This feature will start to go live in the US in the coming weeks and then be promoted to more markets.

For example, users are looking for a new Bluetooth portable speaker for an upcoming trip, but product details and reviews are scattered across different pages and websites.

And this feature can integrate product specifications, functions, prices, ratings - into one tab, and users can easily compare and make informed decisions without having to switch tabs endlessly.

Recovering browsing history

The history of the Chrome browser can already help you find those websites that you know you have visited but haven't saved and don't remember how to get back to and now want to visit again.

In the coming weeks starting in the US, with the help of artificial intelligence, users can search for previously visited websites in a more natural and conversational way.

For example, Which ice cream store did I look at last week?, the Chrome browser will show the relevant pages in the browsing history.