TapTechNews September 30th news, according to Jingxi report, compared with the monthly performance doubling or so since March, the Temu semi-managed performance growth of Pinduoduo's overseas e-commerce platform has been slightly "milder" in the recent two months. This may be related to Temu's control of traffic.
It is reported that Temu needs to communicate with the regional logistics business team in advance when investing traffic in the US area. The platform is worried about problems such as warehouse explosion caused by a surge in traffic. Due to many factors superimposed, Temu gradually slows down the expansion speed in the US area in Q3. Relevant data shows that the daily active user growth rate in the US area of Temu App in August is 0.5% in half-year data. And Temu is also reducing the proportion of revenue in the US area. It is reported that Temu hopes to reduce it to 30% in 2025.
Some insiders revealed that currently, the Temu semi-managed GMV (TapTechNews note: total merchandise transaction value) accounts for more than 20% of the whole station in the US area, but the traffic occupies 50% of the whole station. Some insiders believe that this may squeeze the space of full-managed.
The report also mentioned that currently, Temu is accelerating the development in the Latin American and Southeast Asian markets. Data tested by a third-party agency shows that the daily active user growth rate of Temu App in the Brazilian market in the past three months of nearly August is as high as more than 94 million%, and the growth in the Peruvian market in the past six months is more than 41.26 million%. The growth rate in the Philippine market in the past six months is 1405%. Another big growth market is Turkey, with the daily active user growth rate in the past three months of nearly August exceeding 18.31 million%.