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Meituan to Recruit Elevator Media Advertising Franchisees in Lower-Tier Cities, Impacting Focus Media's Stock

By:Sophia

TapTechNews July 11th, Meituan officially released the news today that currently it plans to recruit elevator media advertising franchisees in lower-tier cities (video elevator media). Meituan will provide equipment and business support; the franchisee side is responsible for laying equipment, sales and advertising production, etc.

Meituan to Recruit Elevator Media Advertising Franchisees in Lower-Tier Cities, Impacting Focus Medias Stock_0

After the release of this news, the stock price of the leading elevator media enterprise Focus Media once fell nearly 7%, and the stock price fell 4.65% at the close of the A-share market on July 11th.

Meituan to Recruit Elevator Media Advertising Franchisees in Lower-Tier Cities, Impacting Focus Medias Stock_1

The official website of Focus Media shows that Focus elevator media covers 400 million mainstream consumer groups in Chinese cities and more than 3 million elevator terminals.

Interestingly, TapTechNews found that Focus Media also showed the advertising promotional picture that Meituan placed on Focus Media on its official website.

Meituan to Recruit Elevator Media Advertising Franchisees in Lower-Tier Cities, Impacting Focus Medias Stock_2

Meituan elevator media franchisee Focus Media stock

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