Audi and SAIC's Cooperation in Electric Vehicles No Official News on Logo Change

TapTechNews August 5th news, in response to the report that the new electric vehicle model of the cooperation between Audi and SAIC Group will not hang Audi's iconic 'four rings' LOGO, the National Business Daily verified with SAIC Group, Audi China and SAIC Audi, and all three parties said: No relevant official news has been announced so far.

On May 20th this year, Audi Automobile and SAIC Group officially signed a cooperation agreement and started the joint development of the AdvancedDigitizedPlatform intelligent digital platform.

It is reported that the two sides are integrating superior resources and jointly developing a subsequent series of electric vehicle models. The first product is expected to be officially launched in 2025. By improving R & D efficiency, optimizing the development process, and accelerating the R & D speed; the new model is claimed to be equipped with the industry's top software and hardware, with the world's top electric performance, and a more smooth and friendly intelligent interaction experience.

TapTechNews note: Audi's four rings logo represents the four brands that formed the Auto Union Company in the 1930s and 1940s - Audi (Audi), Horch (Horch), DKW, Wanderer. In March 2022, Audi announced that it would incorporate the Bentley brand into the group and announced that the current new four rings represents the four brands - Audi, Lamborghini, Bentley, and Ducati - independently operated and managed by the Audi Group.