BYD to Launch Tang in Japan, Han and Qin to Follow; Overseas Sales Update

TapTechNews September 24th news, according to Future Auto Daily report, BYD will launch a 7-seat model - Tang in Japan to enrich the current product matrix sold in Japan.

This is the fourth model of BYD in Japan after the compact SUV, small car and sedan. In addition, BYD Han and Qin will also land in Japan successively.

The logic of BYD's deployment in the Japanese market is in line with its European strategy. Except for Qin, the above models have all been launched on BYD's European official website.

An internal employee of BYD's Japanese distribution system disclosed, At present, the internal is preparing for the launch work of the new 7-seat model (BYD Tang) to avoid affecting the target audience of the Seal. Recently, the 2025 BYD Tang pure electric version was the first to be launched in Europe, priced at 72,000 euros (TapTechNews note: currently about 565,000 yuan RMB), taking a luxurious and high-end route.

According to TapTechNews report, BYD's overseas sales of new energy passenger cars in August 2024 totaled 31,451 units, including 30,451 units for export.

However, the start time of BYD Tang, Qin and Han in Japan is still uncertain. There are many variables in BYD's development in the Japanese automotive market, including policies, qualifications and venues. In terms of imported car qualifications, the Japanese government has very strict requirements. Sources said that BYD's Seal was originally planned to be released in Japan last year, but was postponed due to testing and certification issues and was not able to start selling until June this year.