BYD's Battle Against Underhanded PR Tactics and Reward System
TapTechNews August 23rd news, Li Yunfei, general manager of BYD's brand and public relations department, announced in June this year that a certain car company was using underhanded PR tactics to belittle, drag down and maliciously slander the company's brand and products, so it solicited valid clues and evidence of underhanded PR from the vast users.
BYD just announced that in the past nearly one month, quite a number of users have provided the company with some initial clues, including organized chat records of water army, packages of drag-down press release materials, and bulk upvoting of negative comments to raise rankings, etc.
BYD said that for this batch of clue providers, an additional initial reward ranging from 1,000 to 50,000 RMB will be provided. At the same time, the company will follow up with the clue providers and reward according to the value of the subsequent supplementary clues. If evidence that meets the requirements of the previous reward offer can be provided, a further reward of 200,000 to 5 million RMB will be given.
TapTechNews attaches the original announcement text:
In the past nearly one month, quite a number of users have provided us with some initial clues, including organized chat records of water army, packages of drag-down press release materials, and bulk upvoting of negative comments to raise rankings, etc. We detest this kind of behavior and will definitely pursue it to the end!
For this batch of clue providers, we will provide an additional initial reward ranging from 1,000 to 50,000 RMB. At the same time, we will follow up with the clue providers and reward according to the value of the subsequent supplementary clues. If evidence that meets our previous reward offer can be provided, a further reward of 200,000 and above, with a maximum reward of 5 million RMB.
Related reading:
Li Yunfei Says a Certain Car Company Uses Underhanded PR Tactics to Slander BYD, Rewards up to 5 Million RMB to Find the Mastermind behind the Scenes
BYD Increases Reward to Crack Down on Online Underhanded PR: Informants Can Get up to 5 million RMB at Most
BYD: Rewards 50,000 to 1 million RMB for Providing Online Underhanded PR Clues and Evidence