TapTechNews May 16th - NIO founder Li Bin and LeDao Auto President Ai Tiecheng today accepted media interviews to further explain LeDao's brand development plan and sales channels.
Li Bin said that the second model of LeDao brand will be launched next year, positioned as a medium-to-large SUV, and may have 6/7 different versions to meet the needs of families. More models such as sedans will be introduced in the future to enrich the product line. LeDao is a family car, for both big and small families. The L60 is for a family of five, and there will be new cars to cover larger families.
Ai Tiecheng stated that LeDao brand plans to establish 100 direct stores within this year. After the launch of L60 in September, consumers will be able to experience the actual car in physical stores. The brand will focus on penetrating into second, third, and fourth-tier cities, and Ai Tiecheng expects LeDao's market share in these cities to exceed NIO's.
According to TapTechNews's report earlier today, regarding the positioning of the new car L60 released last night, LeDao Auto President Ai Tiecheng said that in this price range, the most important target group is family users, accounting for close to 90%, hence the natural choice for family positioning. The systematic capabilities accumulated by NIO have enabled LeDao to mature quickly, and its electrification capability ranks second in the industry. The customer groups of the two brands are very different, and LeDao is targeting new customer groups actively developing its distribution network. He revealed that LeDao's sales channels will mainly be in commercial districts and car dealerships, with partnerships as well, but will adhere to a direct sales model. At least one hundred sales stores will be available when LeDao L60 is launched, and the service network will soon reach several hundred.