TapTechNews June 19th news, TapTechNews learned from the official JD.com that as of 23:59 on June 18th, in 2024, the transaction volume and order volume of JD.com's 618 both reached new highs, and the order volume of JD.com live broadcasts increased by more than 200%.
Specifically, during JD.com's 618:
There are 83 brands with a cumulative transaction volume of over 1 billion, and the sales of more than 150,000 small and medium-sized merchants increased by more than 50%.
The digital human of JD.com's Yanxi in over 5,000 brand live broadcast rooms started broadcasting. The cumulative live broadcast duration of the digital human exceeded 400,000 hours, the cumulative number of viewers exceeded 100 million, and the interaction frequency exceeded 5 million times.
The number of online products under the hundreds of millions subsidy increased by more than 100% year-on-year, and the number of users and order volumes under the hundreds of millions subsidy increased by more than 150% year-on-year.
The number of online products in the 9.9 free shipping channel in the full cycle exceeded one million, and the number of users and order volumes increased by more than a hundred times year-on-year. In addition, for the first time, JD.com's 9.9 free shipping channel brought a 2-dollar free shipping day, providing users with cheap and good products with a shipping cost as low as 2 dollars, and the sales volume increased by several hundred times year-on-year.
The number of new product transaction users of JD.com's small magic cube increased by more than 70% year-on-year, and the order volume increased by more than 130% year-on-year.
During 618, JD.com cooperated with more than 20 provincial and municipal governments to give consumers additional subsidies. The transaction volume of home appliances and home furnishings trade-in in 7 provinces and cities such as Beijing, Hebei, Hubei, Xi'an, Shenzhen, Guangzhou, and Hainan increased by more than 100% year-on-year. The transaction volume of more than 700 home appliances and home furnishing brands increased by more than 100% year-on-year. Brands such as Midea, Haier, Gree, and Xiaomi's transaction volume exceeded 1 billion. The transaction volume of ultra-thin flat-panel washing machines, energy-saving flat-panel TVs, smart wall-mounted toilets, and smart leather beds increased by more than 100% year-on-year; the transaction volume of JD.com MALL and JD.com Super Experience Store in 11 cities increased by more than 70% year-on-year.
This year at JD.com 618, the number of new products in categories such as apparel, beauty, and sports increased by more than 380% year-on-year; the transaction volume of new energy charging piles increased by more than 120% year-on-year, and the transaction volume of portable charging guns and discharging guns increased by more than 150% year-on-year. In addition, during JD.com 618, JD.com supermarkets have deeply cooperated with more than 2,000 industrial belts, and the hundreds of millions of agricultural subsidies have increased the income of farmers by 30% year-on-year, contributing to rural revitalization.
This year at JD.com 618, the average delivery timeliness of orders increased by 19% year-on-year compared to the same period last year. The number of nighttime orders after 8 p.m. increased by 56% year-on-year. The order volume of 3C accessories ordered through JD.com's instant delivery increased by 177% year-on-year, and that of sports outdoors increased by 166% year-on-year, and that of office supplies increased by 219% year-on-year.