Sony's Plan to Strengthen Anime Business

TapTechNews May 23rd news, comprehensively reported by Kyodo News and others. Sony Group held an operating policy briefing for the 2024 fiscal year a few days ago and proposed a new goal of'strengthening the anime business' for this year, striving to make it another major source of revenue for the entertainment business after games, music, and movies.

Sony's chief executive officer, Kenichiro Yoshida, said at the press conference, 'Animation has evolved from a niche genre in the past to a world-class entertainment form, and we hope to contribute to this industry.'

Sony said that the company will improve the shortage of manpower on the front line of anime production and improve the quality of works. In order to enable creative personnel to efficiently produce high-quality works, a variety of technologies such as AI and sensors will be used, and the research and development work of 3D and other technologies will be promoted.

According to PushSquare, Sony is developing a new software platform called AnimeCanvas, which can speed up the content production speed and help the company meet the needs of enthusiasts. In addition, the company is 'exploring' establishing an anime academy and using this academy to help cultivate emerging creators around the world.

TapTechNews note: Sony currently already has related business companies such as Aniplex and Crunchyroll, and has participated in the production of works such as 'Demon Slayer: Kimetsu no Yaiba', 'Bocchi the Rock!', and 'WINDBREAKER - The Windbreaker Boy -'.