The Problem of
TapTechNews July 29th news, according to CCTV Finance and Economics report, the reporter found that there is a product of My Little Pony trading card blind box in many markets across the country, which is sold disorderly among the minor group. There are common cards and rare cards in the My Little Pony trading card blind box. In order to draw the rare cards, children spend money almost crazily.
The reporter found that the more common ways to play My Little Pony cards are Stacking Game and Counting Ponies, which are both games of small stakes for big rewards designed by taking advantage of the uncertainty of the card slots in the card pack, and the prizes are usually new trading card blind boxes. On almost all live broadcast pages, the words Minors are prohibited from placing orders will be clearly marked, and the anchors will also emphasize many times in the live broadcast that minors are prohibited from placing orders.
However, when the reporter clicks on the link to place an order in the live broadcast room, on the payment page, the option of I am an adult and agree to open on behalf has been defaulted for the reporter, and without any operation, it can be directly paid and placed an order, and no one verifies the real age of the person placing the order.
The report said that the producer of the My Little Pony trading card blind box, Zhejiang Kayou Technology Co., Ltd. did not comply with relevant regulations in actual operation and management. In addition, Kayou Company also develops various distributors all over the place, and they don't take relevant national regulations seriously.
TapTechNews noticed that in recent years, blind box-related products have been favored by many young consumers, attracting wide social attention. Regarding the problems such as excessive marketing, opaque information, false propaganda, three no products, and insufficient after-sales service in the process of blind box operation, the State Administration for Market Regulation printed and distributed the Guiding Opinions on the Standardized Operation of Blind Box (Trial) on June 15, 2023.
Among them, Article 23 clearly mentioned that Blind box operators are not allowed to sell blind boxes to minors under 8 years old. When selling blind box products to minors aged 8 and above, it is necessary to legally confirm that the consent of relevant guardians has been obtained.
The Regulations further stated: Blind box operators should prominently remind minors aged 8 and above that the consent of relevant guardians is required when purchasing blind boxes. Blind box operators should take effective measures to prevent minors from being addicted and protect the physical and mental health of minors, and provide conveniences in resolving consumption disputes of minors. It is encouraged that local relevant departments issue protective measures to specifically regulate the blind box sales model around primary school campuses, including distance and content.