China Smartphone Brands Outshine in Indonesia Market in Q1 2024

TapTechNews May 13th news, according to the latest report of Counterpoint, in the first quarter of 2024, the shipment of smart phones in Indonesia increased by 4% year-on-year, and Chinese brands continued to shine. vivo phones occupied 19.2% of the market share, 17.4% in the same period last year, with a year-on-year increase of 16%; Xiaomi phones occupied 18.6% of the market share, 12.5% in the same period last year, with a year-on-year increase of 55%; OPPO phones occupied 17.0% of the market share, 23.0% in the same period last year, with a year-on-year decline of 23%; Samsung phones occupied 16.7% of the market share, 18.3% in the same period last year, with a year-on-year decline of 5%; realme phones occupied 9.8% of the market share, 11.9% in the same period last year, with a year-on-year decline of 14%; other phones occupied 18.5% of the market share, 16.9% in the same period last year, with a year-on-year increase of 14%. Due to the reduction in the shipment of the entry-level market (less than 200 US dollars), the market share of OPPO and Samsung decreased year-on-year. The mid-range market (200-399 US dollars) increased by 37% year-on-year in the first quarter of 2024 to 27% of the share, and this growth was driven by Xiaomi, Samsung and vivo. The shipment of 5G smart phones in Indonesia in this quarter increased by 77% year-on-year, accounting for 29% of the total shipment of smart phones. This growth was led by vivo and OPPO, with a combined share of 39%. Due to the slow expansion of 5G, manufacturers are still considering launching 4G smart phones in the Indonesian market.

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