Microsoft's Huge Investment in Xbox Game Pass and Its Impact

TapTechNews September 22nd news, Bloomberg released a comprehensive report yesterday about the current situation of Microsoft and Xbox, which revealed that Microsoft invests 1 billion US dollars (TapTechNews note: currently about 7.051 billion RMB) annually to introduce third-party games to the Xbox Game Pass service.

It is known that in order to attract more publishers to join GamePass, Microsoft is said to provide millions of US dollars in advance payments to publishers every year, and share part of the subscription revenue, while promising to bring rare exposure opportunities for these games. The total investment of Microsoft in introducing third-party games to GamePass every year is said to be as high as 1 billion US dollars.

Bloomberg also mentioned that Xbox Game Pass has now become a heavy financial burden for Microsoft, but Microsoft is still sparing no effort to promote the relevant service. Although the subscription price of Game Pass has increased. However, the influence of this service among global players continues to increase, and next month's Call of Duty: Black Ops 6 will also add luster to the service subscription volume.