China Film Announces Success of 'Watching Olympics in Cinemas' with Impressive Stats
TapTechNews August 12th news, China Film Co., Ltd. announced today that the 2024 Paris Olympics, which lasted for 17 days, has officially come to a close. Nationwide, more than 800 cinemas participated in the live screening of this Olympic event, a total of more than 2300 screenings, with a total of 55,000 viewers, and a total box office revenue of nearly $31,400.
It is introduced that China Film selected 800 cinemas with qualified technology, standardized operation, and influence from tens of thousands of cinemas across the country to participate in this live broadcast. Judging from the effect of the Olympic live broadcast market, the audience shows an accepting attitude towards this emerging format, and in many cities, some popular events have a situation where it is difficult to get a ticket.
The Watching Olympics in Cinemas activity started from the first live broadcast of the opening ceremony of the 2024 Paris Olympics, including important moments such as Zheng Qinwen winning the first individual Olympic gold medal for Chinese women's tennis and the single-game national box office of the table tennis mixed doubles final breaking through one million. In addition, Olympic hot events such as men's basketball, women's volleyball, and badminton have also been live screened on the movie screen for the first time.
Compared to the daily approximately 400,000 screening sessions in the national film market, the maximum number of daily live broadcasts for the Olympic Games is 405 for the table tennis mixed doubles final, accounting for only 0.1% of the total screenings, but generating 1% of the national box office, with the box office breaking through one million. It can be seen that the Olympic live broadcast has little impact on the screening space of the screened films, while its role in optimizing and supplementing the market is relatively obvious. It can also bring relatively high viewership and box office while occupying very few screening sessions in the cinemas.
TapTechNews learned that China Film previously cooperated with the Central Station and the Weichuan Company to pilot the introduction of the Central Station's 2024 Vienna New Year's Concert and The 2024 Spring Festival Gala of the Central Radio and Television Station and other concerts and variety shows into the cinemas for live broadcasts.
China Film stated that it will summarize the valuable experience of the Watching Olympics in Cinemas live broadcast activity and continue to explore relevant non-film live broadcast content, introducing various screening contents such as dramas, operas, concerts, and sports competitions into the cinemas to create a richly typed live second scene.