DJI Auto Announces New Brand Name 'Zhuoyu' and Its Core Offerings

TapTechNews on June 21, DJI Auto today announced that from now on, the company will use 'Zhuoyu' as the business brand name.

According to the official introduction, Zhuoyu is positioned as a world-class intelligent driving supplier and service provider, with the mission of 'providing safe and easy travel experience for everyone', providing industry-leading intelligent driving systems and self-developed core components, providing flexible and diverse high-level intelligent driving solutions for passenger cars of various prices and various power types, helping partners reduce the threshold for intelligent driving mass production, promoting the comprehensive popularization of high-level intelligent driving functions, and enhancing consumers' intelligent driving experience.

DJI stated that the core product of Zhuoyu, the 'Xinghang Platform', provides high-level intelligent driving functions covering the full scene such as highways, cities, and parking, supports the integration of the cockpit, can be compatible with multiple chips and flexibly expand the computing power, can configure inertial binoculars, laser vision systems or expand third-party lidar, high-precision maps and other configurations, and supports the expansion of innovative functions.

TapTechNews attached the development mileage of Zhuoyu:

Zhuoyu started in 2016 and was originally the vehicle-mounted business department of DJI;

In 2023, Zhuoyu was spun off independently from DJI;

In June 2024, officially launched 'Zhuoyu' as the business brand, and the new Zhuoyu logo was simultaneously launched along with the update of the brand name.

DJI disclosed that currently, Zhuoyu has reached extensive cooperation with enterprises such as Volkswagen, SAIC-GM-Wuling, Chery Automobile, China FAW, Dongfeng Motor, etc.