Thank you to the TapTechNews netizen independent photographer for the lead! TapTechNews reported on May 14th that according to the official WeChat account of Panasonic's 'Lumix Club', Panasonic will release a new product at 22:00 on May 22nd. According to previous reports by TapTechNews, this new product is expected to be the Lumix S9 full-frame mirrorless camera, which will feature a unique LUT function (filter button).\n\nPrevious reports have indicated that the price of the camera is 'very cheap,' with claims that it is 'about $200-300 cheaper than the S5M2 (approximately 1444-2166 RMB).' The aim is to attract young people and budget-conscious users. For reference, the domestic Panasonic S5M2 is around 11,000 RMB, so this S9 camera is expected to 'battle against' cameras such as the Fuji XE4/XPRO3.\n\nThe known specifications of the Lumix S9 full-frame mirrorless camera are as follows:\n- Model S9 with a dedicated LUT button for switching different LUT effects (similar to Fuji's film simulation switch?)\n- Supports custom LUT in addition to official LUT\n- L-mount (not the previously rumored fixed lens)\n- Same 24 million pixel sensor as the S5II\n- No electronic viewfinder (EVF)\n- Flip screen\n- Features designed specifically for video creators (not found in other cameras)\n- 4 body colors to choose from\n- Very compact, smaller body than the Fuji X100VI\n- Video-oriented, not focusing on photography