EA's 'Imagination to Creation' Concept Video Future of AI in Games

TapTechNews September 19th news, the chief executive officer of Electronic Arts (EA), Andrew Wilson, at the investor conference held yesterday, shared the concept video of 'Imagination to Creation', showing the vision for the future of AI in games.

TapTechNews attached the concept video as follows:

In the 'Imagination to Creation' concept video of EA, it shows how AI tools can help users generate content.

In the video, two players use AI to design and build a game environment according to basic instructions. They first define the ideal world, quickly build a maze and add armed characters. As the game progresses, they continuously expand and develop the game environment. EA confirmed that this concept will be integrated into its unique intellectual property.

After the release of the 'Imagination to Creation' concept video, the user feedback is mixed, and many users have expressed frustration and skepticism about this concept. The video is pre-rendered, and EA currently does not have a functional technical version available for public display.

In fact, EA is actively applying AI technology in its game development process. For example, 12 animation loops in 'FIFA 23' use AI technology, while 'EA Sports FC 24' proudly showcases 1200 AI-generated animations.

AI is expected to eventually enable EA players to create new content, but the specific timeline for this process is still not clear.

Related reading:

'EA's chief executive: AI is now 'the core of our business'.