Three Goats Network Company Undergoes Multiple Developments Amidst Controversy
TapTechNews September 19th news, TapTechNews learned from Hefei Release that on September 19th (today), the Hefei Municipal Market Supervision and Administration Bureau informed that in response to the recent issues related to the Three Goats Network Technology Co., Ltd. reflected on the Internet, the Hefei Municipal Market Supervision Bureau has formed a joint investigation team with the Commerce Bureau, the Public Security Bureau and other departments to verify and handle in accordance with laws and regulations, and firmly safeguard the legitimate rights and interests of consumers.
TapTechNews summarizes the recent events related to the Three Goats company as follows:
Background: Before the Mid-Autumn Festival, the Hong Kong Mei Cheng mooncakes strongly promoted by Brother Yang and the anchors under the Three Goats were concerned due to false publicity. Crazy Little Yang and its anchors used words such as Hong Kong Mei Cheng, big brand, high-end brand, Hong Kong Mei Cheng you buy more than 200 yuan offline when recommending the mooncakes in the live broadcast, aiming to tell customers that this is an imported high-end mooncake. With the fermentation of public opinion, many details such as the origin and quality of Mei Cheng mooncakes have been successively questioned.
On the evening of September 14th: Affected by this, the Three Goats旗下直播间 stopped selling Mei Cheng mooncakes and closed the comments.
On September 17th: The Market Supervision and Administration Bureau of Hefei High-tech Zone, Anhui Province released a situation briefing: Recently, the Hong Kong Mei Cheng mooncakes live-streamed by the Three Goats Network Technology Co., Ltd. has attracted attention. Regarding the behavior of the Three Goats Network Technology Co., Ltd. suspected of misleading consumers in the live broadcast, a case has now been filed for investigation, and will be dealt with in accordance with laws and regulations according to the investigation results.
On September 19th: Multiple accounts of the Three Goats company including Three Goats Network, Three Goats Network Fruit and Fresh, Three Goats Network Beautiful Life and other accounts resumed broadcasting after a two-day suspension. In addition, many officially authorized accounts of the Three Goats are also in normal live broadcasts. The comment area of the Three Goats Network live room shows that the anchor has set only fans can comment, and about 10,000 netizens are watching online, and many netizens typed come on in the comments.
Related reading:
Three Goats fully resumed broadcasting, and only fans can comment is set