TikTok Partners with Amazon for In-App Shopping Experience

TapTechNews August 9th news, TikTok announces a collaboration with Amazon, allowing users to purchase goods from Amazon without having to leave the short-video application.

Users will see Amazon product recommendations in For You, and can associate their TikTok account with the Amazon account through a one-time, safe, fast, and simple setting.

Once the accounts are associated, users can complete their consumption on Amazon without leaving the TikTok application, achieving a faster and smoother experience.

TapTechNews noticed that users can also see real-time pricing, Prime eligibility, shipping estimates, and product details in Amazon ads on TikTok, and can choose to unlink their Amazon accounts at any time in the TikTok application settings.

Data previously released by SensorTower shows that TikTok firmly holds the top spot in global mobile application revenue, with revenue in the first half of 2024 increasing by 8% quarter-on-quarter to 2.6 billion US dollars (currently about 18.66 billion Chinese yuan).