Ford to Eliminate Some Models and Focus on Iconic Ones

TapTechNews September 28th news, according to the car media Motor1 report, Ford CEO Jim Farley said in an interview that the company wants to eliminate the boring models and shift its business to a series of iconic models.

Ford has decided not to launch Fiestas, Focuses, Fusions, Tauruses and other products anymore. In the European market, the Fiesta and Mondeo are also gradually facing elimination, and the Focus will retire in 2025. And it is quite a pity that the above models do not have corresponding electric or new-generation products.

Jim Farley admitted that although these models are deeply loved by many users, it is not worth continuing to invest more funds in models such as the Fiesta, Focus and Mondeo.

Ford hopes to change the situation through several pure electric SUVs on the same platform as Volkswagen. Among them, the pure electric Explorer and Capri are both based on the Volkswagen MEB platform and have a close connection with the ID.4 and ID.5. The crossover Puma will also launch a pure electric derivative model.

TapTechNews learned from the interview that the iconic models mentioned by Jim Farley refer to Bronco (Wild Horse), Mustang and Raptor, etc. For example, the Mustang gives Ford the confidence to compete with Porsche, so Ford plans to invest more funds in the future. All along, those enthusiast cars have been the company's'side business' and have never received real financial support, but they are now becoming 'our own business'.