Toyota's Sales in the US Downward Trend and EV Success

TapTechNews October 4th news, although Toyota remains the brand with the highest sales in the US auto market, its sales in this market have shown a continuous downward trend. According to the data released by Toyota this week, Toyota's sales in the US in September decreased by 21% year-on-year, which is the fourth consecutive month of sales decline. However, Toyota's cumulative sales in the US this year have increased by 6% year-on-year.

In the sedan segment, the sales of Corolla in September decreased by 31% year-on-year, the sales of Mira plummeted by 77% to only 30 units, and the sales of GR86 was only 498 units, nearly half less than in September last year.

The sales of Crown crossover also decreased significantly by 66%, but the newly launched Crown Signia SUV has twice the sales, which has a certain impact on the overall sales decline of Crown. The sales of Camry are relatively stable, and the sales of Supra and Prius increased by 17% and 21% respectively.

In the pickup and SUV segment, even the perennial best-selling RAV4 also showed an 18% sales decline. The sales of models such as 4Runner, Highlander, Sequoia, Tacoma and Corolla Cross all decreased significantly in September, and only Tundra and BZ4X achieved slight growth of 5% and 12% respectively.

Toyota emphasized the success of electric vehicles when releasing the sales data, pointing out that hybrids, plug-in hybrids, pure electric vehicles and hydrogen fuel cell vehicles accounted for up to 48% of the total sales in September, an increase of 25% year-on-year.

The sales of Lexus electric vehicles also performed well, with a 25% year-on-year increase in September, exceeding the 15% overall decline of the brand. Since the beginning of this year, the sales of Lexus electrified products (RX hybrid, RX plug-in hybrid and pure electric RZ) have increased by 44% year-on-year.

Due to the overall slowdown in electric vehicle sales in this region, Toyota postponed the planned time to produce electric SUVs in the US from 2025 to 2026.