iPad vs iPhone User Tendencies in Keeping and Reusing Old Devices

By:Maxwell Published 2024-05-23T23:06:56Z

TapTechNews May 24th news, according to the data of the Consumer Intelligence Research Partners (CIRP), compared to iPhone users, American iPad users are more inclined to keep or reuse old devices.

TapTechNews attached the following picture:

iPad vs iPhone User Tendencies in Keeping and Reusing Old Devices_0

Data within the 12 months as of March 2024 shows that 67% of iPad repeat purchasers will keep their old iPads or pass them on to family and friends.

This is in sharp contrast to iPhone users, where only 41% of users will keep or give away their old phones. About one-third of old iPads will be passed on to family or friends, while this proportion for old iPhones is about 10%.

This indicates that even if the iPad is replaced, its popularity and usability remain high, thereby reducing the urgency to upgrade to a newer model. This behavior is in sharp contrast to that of iPhone users, who are more inclined to trade in for a new device.

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Nearly half of iPhone upgrade users will trade in their old devices, taking advantage of the secondary market and high trade-in value. In contrast, only less than 10% of iPad upgrade users choose to trade in.

23% of iPad upgrade users said that the reason for replacing the old device is loss, theft or damage, while the proportion of iPhones upgraded for such reasons is only 6%. This shows that the frequent replacement of iPads is out of necessity rather than the desire to upgrade.