Snap Appoints Tracy Zhang as General Manager of China

TapTechNews August 8th news, Snap today announced the appointment of the former head of sales in China, Tracy Zhang, as the general manager of Snap in China, continuing to report to Ajit Mohan, the president of Snap Asia-Pacific.

As the first general manager established by Snap in the Chinese market, Tracy Zhang will be fully responsible for the formulation and implementation of the China strategy, the management of customers and partners, and will coordinate departments such as sales, advertising products, data science, advertising creativity, and marketing communication, leading the Snap China team to further empower Chinese enterprises to go global.

Ajit Mohan, the president of Snap Asia-Pacific, said: China has always been an extremely important market for Snap globally, and we see great potential here. The first appointment of a general manager in the Chinese market fully demonstrates the important role of the Chinese market and our continuous investment in the local team. I very much look forward to Tracy using her rich experience and outstanding leadership in the digital marketing field to drive Snap to open a new chapter in China.

According to the official introduction of Snap: Tracy Zhang joined the Snap China team in 2019. As a founding member of the sales business, she has led the Snap China team to grow and thrive, and promoted significant growth in Snap's China business. Before joining Snap, Tracy Zhang held important positions in Google China. She has rich experience in the field of brand going global marketing and is committed to promoting the cutting-edge development of the industry.

TapTechNews note: Snap is a technology company, and its three core products are:

Snapchat, a visual communication app that can help users enhance the connection with friends, family and the world;

LensStudio, an AR platform that supports Snapchat and other services;

Spectacles AR glasses.