TapTechNews June 13th news, during this year's 618 e-commerce promotion period, some users found that it was impossible to use Apple phones to purchase virtual goods such as video memberships and knowledge payment on short-video platforms.
TapTechNews tested and found that in the live rooms of iQIYI's official flagship store, Youku's official flagship store and KuGou Music's official flagship store on Douyin, they all specifically noted iOS users need to switch to Android to place orders, and at the same time, the product links of the membership were removed from the iOS side. Many live room customer services all said that it was the platform that directly removed the relevant links, and it is not known when it will be restored.
Shell Finance and many other media said that the reason why many virtual goods or digital goods were forced to be removed from the shelves may be related to the 'Apple Tax'.
For all virtual goods transactions generated through Apple's AppStore, Apple will take a 30% cut, which is called the 'Apple Tax' by everyone.