Qualcomm Partners with Manchester United to Expand market share

TapTechNews July 2nd news, in order to further expand the personal computer and smartphone markets, the American chip giant Qualcomm is committed to making its Snapdragon brand widely known around the world. Recently, Qualcomm has reached a cooperation with Manchester United, one of the most famous and oldest football clubs in England, and has become its sponsor. The Snapdragon brand will appear on the Manchester United jersey.

Many people believe that Snapdragon XElite is not just a chip release. Previously, Qualcomm had repeatedly tried to apply its system-on-a-chip (SoC) to Windows laptops, aiming to provide an alternative solution that could compete with Apple's M-series chips and chips from AMD and Intel, but all failed. Now, the emergence of Snapdragon XElite finally provides Qualcomm with a product that can compete with other manufacturers on the Windows on ARM platform. The upcoming Snapdragon 8 Gen4 is also of great significance as it is the first Qualcomm smartphone chip with fully custom CPU cores, marking that the company will follow Apple's strategy of independently developing chips.

The Snapdragon brand has been under Qualcomm for nearly two decades, and the mission carried by the brand is also becoming more and more important. Qualcomm hopes that the brand can be known to the world, which may be one of the reasons why the prominent Snapdragon brand logo will be printed on the Manchester United home jersey from today.

According to Bloomberg, neither Manchester United nor Qualcomm disclosed the amount of the sponsorship agreement, but the media said that the value of the partnership is slightly higher than 76 million US dollars per year (TapTechNews note: currently about 554 million Chinese yuan), higher than the 47 million pounds currently paid by the jersey sponsor, the German software company TeamViewer SE. The agreement reached by both sides is for a period of three years and can be optionally renewed for two years.