TapTechNews July 1st news, earlier today, TapTechNews reported that several bloggers said Microsoft will close all its offline authorized stores starting from today. The bloggers indicated that Microsoft will only keep the official website mall and the JD flagship store hereafter.
Analysis believes that the reason for Microsoft to take relevant actions is that the company is conducting a "strategic adjustment" for Surface devices worldwide, and the recognition of Surface among consumers in the Chinese mainland "has been continuously declining". Specifically, all the offline authorized stores in China of Microsoft will be closed, and the national official after-sales repair points will still remain. And this is also said to be the reason why many consumers went to the offline stores to inquire about Pro11/Laptop7 and found that there was "no prototype" in the stores.
In the afternoon of today, a Microsoft spokesperson responded to Interface News and said that Microsoft continuously assesses its retail strategy to meet the changing needs of customers and has decided to integrate the channels in the Chinese mainland market, and customers can still obtain Microsoft's comprehensive consumer products and services through retail partners and microsoft.com.
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"The news said that Microsoft will close all the offline authorized stores across the country and only keep the official website mall/JD flagship store"