Honor CEO Talks about AI Investments, Differenciation and Future Plans
TapTechNews June 26th news, during the opening of 2024 MWC Shanghai today, Honor CEO Zhao Ming said in an interview that in the past three years, Honor has been focusing on investing in AI. At the beginning, it was to lay the foundation, and now it is gradually showing.
He mentioned that Honor has taken a unique differentiated route in competing with Apple. In terms of on-device AI, Honor aims to lead Apple overall, and also sees Apple's rapid response ability and error-correction ability. We respect Apple very much, and Honor also needs to show its own abilities.
He also disclosed that Honor's on-device AI capabilities and services will also be released overseas in the future.
In addition, Honor also released the industry's first on-device AI anti-fraud detection technology today. Zhao Ming introduced that this technology can independently identify the picture elements in the user's video call. If AI face swapping is detected in the video, a risk reminder will be sent to the user.
At the same time, Zhao Ming demonstrated a scene: after a young person's face is swapped in real time to that of an old man through DeepFake (TapTechNews note: also known as deep forgery or deep fake), the mobile phone will pop up to remind the user that the other party is suspected of being an AI face-swapped counterfeit identity.
Zhao Ming said that Apple has undergone great changes in the Chinese market in the past year, which is the result of everyone's efforts in competition. Honor has achieved great recognition in the field of folding screens and wants to challenge Apple with innovation. The result of the one-year challenge is that Apple has joined the platform-level AI and sees the good changes in the industry.
He also mentioned the issue of AI security. Honor believes that the data belongs to the consumers and cannot actively initiate the调用 of the network-side AI, but to help consumers better protect data and privacy. Elon Musk also has some evaluations on Apple's AI security, and we still need to see how the services really provided by Apple are. Honor will adhere to data processing on the device side.