NIO's Ma Lin Voices Opposition to Weekly Sales Lists in Auto Industry
TapTechNews July 31st news, NIO's assistant vice president of brand and communication, Ma Lin, posted on Weibo yesterday afternoon shouting to Li Xiang, the CEO of Li Auto: Don't engage in low-level involution. Competing for the weekly list is somewhat a low-level involution meaning, Brother Xiang, stop it! Isn't the mission of Chinese auto companies at present to achieve technological breakthroughs through R & D? Let's charge together!
After that, Ma Lin posted many times to express his views, roughly as follows:
Every month, each enterprise will announce the audited delivery volume, and this monthly figure can basically reflect the operating situation of the auto company at that time, which is relatively effective for users to understand the market situation and help consumption decisions. Everyone has a curiosity, which is very understandable. But the weekly list will have interference to the normal operation of the enterprise.
Huawei and Li Auto are currently selling well in the extended-range field, which is great. NIO and Tesla are selling well in the pure electric field. However, for products of different prices and different categories with or without fuel tanks, putting them all in one list cannot reflect the objective situation of the market. To make a list, it must be reasonable and comparable to each other.
Ma Lin's view was agreed by Yang Xueliang, senior vice president of Zhejiang Geely Holding Group. He forwarded Ma Lin's Weibo and said directly: I also oppose the weekly list.
And at the XPeng Motors AI intelligent driving technology launch event last night, He Xiaopeng, the CEO of XPeng Motors, also expressed his opposition attitude towards the weekly sales list. He said that what he was deeply impressed during his trip to the US was that American enterprises were more focused on making the end-to-end autopilot assistance technology better, while Chinese tech companies were still doing weekly sales list, trying to make money rather than technological innovation and breakthrough, This is not what technological competition should be like.
In addition, according to TapTechNews' previous report, in the NIO IN 2024 NIO Innovation Technology Day event on July 27th, Li Bin, the CEO of NIO, talked about the topic related to the weekly sales list. He said directly, We have not authorized any institution or individual to use the so-called weekly sales list with our name and without audit, and we also call on the relevant departments to take care of it.