TapTechNews reported on May 15th that NIO's second brand, Leda, will be launched tonight at 19:30. The first model of the brand, Leda L60, will also be unveiled for the first time and pre-orders will open simultaneously. Today, NIO's founder, chairman, and CEO, Li Bin, announced in the NIO App that NIO users who purchase Leda will receive 30,000 points, while ES8 Founder's Edition users will receive 50,000 points.
NIO points can be exchanged for physical goods within the NIO App, generally at a rate of 10 points = 1 dollar.
TapTechNews noted that Li Bin also mentioned that Dawn Orange is the brand color of Leda. The teaser images released by the official website and the leaked real photos of Leda L60 also feature the Dawn Orange paint job.
According to the previously exposed information, Leda L60 is positioned as a pure electric mid-size SUV, all based on the 900V silicon carbide platform, and equipped with front MacPherson + rear multi-link independent suspension. The car will share the battery swapping network with NIO and is expected to be launched within the year, with the main competitor targeting the Tesla Model Y model.