'Douyin Mall' Aims to Exceed 6.8 Million Daily Active Users in H2

TapTechNews August 26th news, according to 'LatePost' report, the growth target of the independent application of 'Douyin Mall' in the second half of the year is to exceed 6.8 million daily active users (DAU). According to QuestMobile, as of June 2024, an average of 1.49 million people open this application every day.

TapTechNews noted that the 'Douyin Mall' App has been launched on Xiaomi, Huawei, OPPO, Vivo app stores and other platforms in March this year. This is the first comprehensive independent e-commerce platform launched by Douyin E-commerce outside the Douyin App. On August 9th, the iOS version of Douyin Mall was launched on the Apple AppStore.

App introduction:

The Douyin Mall App is an e-commerce shopping App that provides users with services such as information browsing, product selection, order management, and good things sharing. Users can obtain a more convenient shopping experience through the App and make a better life within reach.

TapTechNews found through actual measurement that the homepage of the Douyin Mall App is the shopping page, and the bottom second menu supports short video playback. Different from the Douyin App, this application temporarily does not provide an entrance for creating, publishing short videos or live content.