Microsoft to Shut Down All Offline Authorized Stores in China Today

TapTechNews July 1st news, according to sources such as Weibo blogger @MicrosoftBeliefCenter and Xiaohongshu blogger @Microsoft Zhengzhou David City Fugitive, Microsoft will close all offline authorized stores across the country starting today (July 1st).

TapTechNews tried to call the local Microsoft authorized store, but no one answered for the time being.

It is reported that the reason for Microsoft's relevant actions is that the company is conducting a strategic adjustment for Surface devices globally, and in addition, the recognition of Surface by consumers in the Chinese mainland has been continuously decreasing.

TapTechNews learned from the reference source that Microsoft China's online retail business will only retain the official website of Microsoft China's official mall and the official flagship store of Microsoft's self-operated on JD.com, and all offline authorized stores of Microsoft China will be closed, and the national official after-sales service points will still be retained. And this is also said to be the reason why many consumers go to the offline store to ask about Pro11/Laptop7 and find that there is no prototype in the store.