Study Generative AI Affects Creativity in Creative Industries
TapTechNews July 13th news, according to AFP reports, a study published in the journal Science Advances on Friday warns that if the creative industry relies on AI to help complete works, then future books and movies may become uniform.
As the capabilities of generative AI grow by the day, tools that can turn text prompts into literary works, artworks, videos, and even music are gradually becoming more prevalent, and more and more people are beginning to worry about the impact of generative AI.
The research co-author from University College London, Anil Doshi, said that the team's goal is to study to what extent and how generative AI can help humans complete creative activities.
Anil Doshi and the co-author from the University of Exeter, Oliver Hauser, recruited about 300 volunteers to act as writers. The scientists then randomly divided this group of writers into 3 groups and asked the volunteers to choose one theme from the following three themes respectively and write a short story consisting of 8 sentences.
Adventure on the open sea
Adventure in the jungle
Adventure on an alien planet
The three different groups will receive different degrees of generative AI assistance respectively.
Group 1: Generative AI provides no assistance
Group 2: ChatGPT provides three sentences as story ideas
Group 3: Can get up to 5 AI-generated story ideas
After completing the writing of the story, the participants were asked to evaluate the creativity of their own works according to indicators such as novelty, enjoyability, and potential to be turned into a published book. At the same time, 600 external human reviewers were also involved in the evaluation.
The research results found that, on average, generative AI can increase the quality of individual author creativity by 10% and increase the enjoyability of the story by 22%, especially helpful for elements such as structure and plot twists.
But at the collective level, the works completed with the assistance of AI are much more similar to each other than the works completed without the assistance of AI, because people are too dependent on the ideas provided by AI.
Oliver Hauser said that this triggers a social dilemma. On the one hand, making it easier for people to enter this field and lowering the threshold is beneficial. But on the other hand, if the novelty of art thereby declines, it may be harmful in the long run.
Anil Doshi also believes that just like using a calculator prematurely for children may prevent him or her from learning basic arithmetic, people may rely too much on AI tools before mastering writing, music, or other basic skills.
TapTechNews attaches the original text of the research results:Generative AI enhances individual creativity but reduces the collective diversity of novel content