LVMH and Alibaba Deepen Cooperation in High-End Retail

TapTechNews May 22nd news, LVMH (Moët Hennessy - Louis Vuitton Group), the parent company of high-end luxury brand LV, announced that it will further deepen cooperation with Alibaba. On the basis of extending the five-year partnership, it will use Alibaba Cloud and Tongyi model to optimize the high-end retail experience.

The LVMH Group has started to use Alibaba Cloud to support business development since 2019, and is currently using the one-stop data management tool Dataphin of Alibaba Cloud to support the LVMHATOM project to provide personalized services for Chinese customers. In addition, the LVMH Group and Alibaba Cloud have also carried out cooperation in the fields of cloud computing and big data.

The extension of this partnership is carried out after the integration of Tmall with Tiffany and Chaumet in the luxury retail business. TapTechNews learned from the announcement that Alibaba has integrated the generative AI capabilities of Alibaba Cloud into the technology of the LVMH Group, including the language model Tongyi Qianwen of Alibaba Cloud and the artificial intelligence model building platform - Alibaba Cloud Bailian.

It is worth mentioning that in January this year, some netizens posted pictures, saying that they saw Jack Ma, the founder of Alibaba, and FrédéricArnault (the third son of the LVMH president and the current president of TAG Heuer) on Avenue Montaigne in Paris (TapTechNews note: This area gathers many of the world's top luxury brands).