NIO Announces Organizational Adjustments and Developments
TapTechNews June 3rd news, according to the report of the STAR Market Daily, NIO today released an internal email stating that in accordance with the needs of business and organizational development, it announced relevant organizational adjustments.
The report said that the changes in various departments of the innovative business cluster are as follows: Strategic New Business I is renamed Ledo Division (OV); Strategic New Business II is renamed Chip R & D (CD); Strategic New Business III is renamed Firefly Division (FY); Strategic New Business IV is renamed Mobile Phone Business (NP); except for the above name adjustments, the person in charge and reporting relationship of each department in the innovative business cluster remain unchanged.
In addition, NIO's sub-brand Ledo has also been adjusted. Sixteen regional companies are set up within the Ledo Division, positioned as secondary departments, responsible for the promotion of the Ledo brand, channel layout, daily management of stores, and achievement of sales results in the region, and the general managers of the regional companies all report to Xia Qinghua.
At present, Xia Qinghua's certification information on Weibo is NIO assistant vice president and the person in charge of Ledo car sales and service.
According to TapTechNews' previous report, NIO Ledo's first car, the L60, was released and pre-sold on May 15, positioned as a family smart electric medium SUV, with a starting price of $32,980.
The president of Ledo Automobile, Ai Tiecheng, revealed that Ledo brand plans to build 100 direct-sale stores this year. After the Ledo L60 goes on the market in September, consumers will be able to experience the real car in physical stores. The brand will focus on penetrating the second, third, and fourth-tier cities. Ai Tiecheng expects that Ledo's market share in these markets will exceed that of NIO.
In addition, it can be seen from this adjustment that the mobile phone business is at the same level as the Ledo Division and can be said to be highly expected by NIO.
At the 2024 Future Automobile Pioneer Conference held on June 1, when NIO CEO Li Bin talked about the mobile phone business, he said that NIO is not to compete with Xiaomi and Huawei for the mobile phone market, but to match NIO cars to do car-phone interconnection experience.
Li Bin also said that there is absolutely zero advertising and zero pre-installation on NIO's mobile phone, it is the cleanest, and the battery life is also the longest, and the basic performance is also the best. Li Bin also called for that in the future, the mobile phones connected to the cars, it is best to remove all the advertising interfaces. He also revealed that NIO is about to release its second-generation mobile phone.