Samsung to Release XR Platform Later This Year, Set to Compete with Apple VisionPro
TapTechNews July 10th news, Samsung just held the Galaxy new product launch event in July 2024 in Paris. Although multiple new products were released at the event, including the GalaxyRing smart ring, the GalaxyWatchUltra smart watch, the GalaxyZFlip6 and GalaxyZFold6 foldable phones, the highly anticipated Samsung XR headset did not make an appearance. However, Samsung still provided the latest progress of its mysterious XR project, which has been in the development stage for some time.
The president of Samsung's mobile division, TMRoh, announced at the launch event, A brand-new XR platform will be released later this year. Previously, all the news about the Samsung XR headset pointed to a release in the first half of 2025, so this official announcement is undoubtedly a surprise.
Rick Osterloh, senior vice president of Google's platform and devices, said when speaking at the launch: We have been working closely with Samsung and Qualcomm to jointly develop the next-generation of devices. Please continue to pay attention. This is an exciting new era of mobile computing, and we are very pleased to elevate our partnership with Samsung to a new level.
TapTechNews noticed that it has been more than a year since Samsung first announced its cooperation with Google and Qualcomm in developing a mixed reality project. Last year, TMRoh once said that mobile phones will be deeply integrated with the XR experience.
Patrick Chomet, Samsung's executive vice president and head of customer experience, said in an interview with CNET before the Unpacked event that characteristics such as ergonomics and optical quality are very important for such devices, and artificial intelligence will also play an important role in the development of this technology. Chomet said: But I think what really makes it very useful for people is artificial intelligence. He also added that the company is working hard on developing these products.
It is reported that the upcoming XR headset from Samsung will be a strong competitor to Apple's VisionPro, and it will fill the gap between VR headsets and AR glasses by providing mixed reality visual effects and ultra-high-resolution displays, and be launched to the market at a more affordable price.