TapTechNews on May 15th, Weibo announced that it will conduct special governance work against negative value-oriented content such as extravagance and waste and showing off wealth and worshiping materialism on the platform. It will clean up various types of negative value-oriented content such as showing off wealth and worshiping materialism and temporarily ban accounts that violate the rules until they are closed.
TapTechNews attached the original announcement:
Weibo has always been committed to creating a civilized, healthy, and harmonious community ecosystem, encouraging users to create or share high-quality, authentic, and positively value-oriented content on the platform, and actively promoting rational and civilized consumption and values. In order to further create a good community atmosphere that is positive and upward, the platform will conduct special governance work against negative value-oriented content such as extravagance and waste and showing off wealth and worshiping materialism, with the main content as follows:
For the following negative value-oriented content, the platform will strictly crack down on it in accordance with the relevant rules:
1. Using terms like most expensive and sky-high prices to market luxury car reviews, luxury home displays, and other information that appeal to curiosity.
2. Showing off second-generation family and rich people, flaunting tycoon friends from the perspective of others, displaying superior conditions, discriminating against others, and other information.
3. Creating a false persona of high income and extravagant consumption with texts like self-made millionaire and monthly income of millions to portray financial freedom.
4. Inappropriately displaying large amounts of cash, throwing money around, and using exaggerated texts, not using RMB properly.
5. Using minors, showcasing a lot of luxury goods, or making inappropriate remarks to attract traffic for hype.
6. Other malicious hype for traffic and promotion of negative value-oriented content.