Analysis of the 2024 Overseas Mobile Game Market and the Performance of Chinese Games
TapTechNews July 29th news, SensorTower released the latest 2024 Overseas Mobile Game Market Insights report, revealing the revenue trend of overseas mobile games in 2024 and the changes in mobile game revenue of AppStore and GooglePlay in different overseas markets, and analyzing the performance of Chinese overseas mobile games in overseas markets.
Since the second half of 2023, the overseas mobile game market has returned to the rising channel. In the first half of 2024, the combined revenue of overseas mobile games on the AppStore and GooglePlay channels increased by 6% year-on-year to 32.5 billion US dollars (TapTechNews note: currently about 236.203 billion yuan). Among them, the revenue of overseas mobile games on the AppStore platform increased by 11% year-on-year.
Among them, the revenue of AppStore and GooglePlay mobile games in the US, Europe, Latin America and the Middle East markets all increased significantly, and the revenue of AppStore mobile games in the Korean market increased by 11% year-on-year.
During the period from the second half of 2023 to the first half of 2024, a total of 122 mobile games in overseas markets attracted more than 100 million US dollars. Among them, 5 games such as MONOPOLY GO!, RoyalMatch, Roblox, CandyCrushSaga and CoinMaster had revenue exceeding 1 billion US dollars, and the number of mobile games with revenue reaching 100 million US dollars (currently about 727 million yuan) in the RPG, strategy and chess and card tracks was the largest.
During the period from the second half of 2023 to the first half of 2024, the combined revenue of the top 300 Chinese overseas mobile games reached 15.4 billion US dollars (currently about 11.1924 billion yuan), among which the revenue of the top 30 overseas mobile games all exceeded 100 million US dollars, and the combined revenue exceeded 8.5 billion US dollars, accounting for 56% of the total overseas revenue of the top 300 overseas mobile games.
In the first half of 2024, the revenue of the top overseas mobile games increased significantly. The combined overseas revenue of the top 30 overseas mobile games increased by 15% quarter-on-quarter to nearly 4.5 billion US dollars (currently about 3.2705 billion yuan), returning to the level of the first half of 2022.
SensorTower also mentioned the newly launched Call of Waves by Kuro Game. This game had global downloads of more than 10 million times in the first week of its release, ranking at the forefront of the二次元 mobile game track. As of July 21, 2024, the global cumulative revenue of Call of Waves exceeded 88 million US dollars, and the overseas market accounted for 77%.
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2024 June Chinese Overseas Mobile Games: 'Call of Waves' Repeatedly Tops the Growth List, Tencent's 'Honor of Kings' is Brilliant