Zeekr's 2025 New Product Release and Future Plans

TapTechNews August 14th news, after the Zeekr 2025 new product launch event ended last night, Zeekr held a post-event interview. According to the report of '42 Garage', many senior executives of Zeekr participated in the online interview and responded to issues such as Zeekr product planning, intelligent driving, and three-electric systems.

When talking about the 'release twice' of Zeekr 001 this year (TapTechNews note: the 2024 Zeekr 001 was launched in February, and the 2025 Zeekr 001 was launched yesterday), Zeekr said that the 2024 Zeekr 001 had been planned at the beginning of last year, but the market situation changed this year, and the 001 was iterated in the first half of the year. After the 2024 Zeekr 001 was launched on the market, the market voice said hoping to use self-developed intelligent driving, so Zeekr began to develop the Zeekr 001 with self-developed intelligent driving.

As for the release rhythm of the 2025 Zeekr 001, Zeekr said that it was originally planned to be launched at the end of the year, but in fact it was advanced because the self-developed intelligent driving already had very good conditions and foundation on the Zeekr 007, and the team transplanted quickly and could be launched quickly in August. New energy vehicles compete for the rapid iteration ability, and there is still a big difference from traditional cars. Not only Zeekr, other new energy vehicle companies will also iterate faster.

Zeekr CEO An Conghui further said, Maybe we didn't do it well enough, didn't communicate in advance, and in the future, Zeekr's products will announce in advance. At present, the hardware has been iterated in place, and in the future, it will focus on software iterative upgrade for a relatively long time.

According to the introduction, the Mobileye solution intelligent driving version of the 2025 Zeekr 001 will still be retained, and it will also be retained in the future. There is one version of 001 in the domestic market + all products outside the mainland market use Mobileye. At the same time, the cooperation between Zeekr and Mobileye is getting better and better.

When talking about the progress of end-to-end intelligent driving R & D, Zeekr said that Zeekr's end-to-end is already in R & D, and the perception big model has been connected a long time ago. Later, the perception and planning big models will be fused. The upper limit of end-to-end will be very high, but the bottom line will also be very low, so Zeekr is trying to improve the bottom line of end-to-end.

In terms of vehicle model planning, the Zeekr 7X, Zeekr MIX and future new models will fully adopt the self-developed intelligent driving system. Produce one generation, reserve one generation, and develop one generation at the same time. Technically, it can be ahead of others, but not too much ahead. It is necessary for long-term R & D investment.

In addition, Zeekr has no plan to use self-developed cockpit chips.

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