Google's Pixel 9 Launch Veiled Jabs at Apple and Showcasing Advanced Features

TapTechNews August 14th news, at today's early morning Pixel 9 launch event, Google not only showcased the new generation of Pixel phones and advanced AI functions, but also frequently took veiled jabs at competitor Apple. Although it's not uncommon for tech companies to compare with rivals in launch events, but Google's 'airborne shouting' this time seems exceptionally frequent. This might be because Google has gained a significant advantage in the AI field, while Apple is just starting out in this regard.

Google's Gemini AI is the highlight of this launch event. Google executive Sameer Samat declared that Gemini supports 45 languages and more than 200 countries and regions, and emphasized that it will support more older and non-flagship Android devices. Samat also specifically pointed out that, Gemini is now available globally, far beyond English and a single market, which seemingly directly targets Apple's Apple Intelligence that has not been widely launched and only supports American English.

Google also emphasized the privacy advantage of Gemini in handling tasks, stating that Gemini can handle complex personal queries in Google's own secure cloud, without having to send any personal data to third-party AI providers that users may not be familiar with or trust. This is clearly an allusion to Apple's cooperation with OpenAI to integrate ChatGPT into Siri. When Siri can't answer a question, it will ask for the user's consent to seek help from ChatGPT.

TapTechNews noticed that in order to showcase some of Gemini's AI functions, Google executive Dave Citron claimed in the demonstration that all demonstrations were live. Despite some minor glitches, this is in contrast to Apple's carefully curated launch event.

In terms of hardware, Google also made a comparison with Apple. Google said that Pixel 9 Pro and Pixel 9 Pro XL are exactly the same in terms of screen, design, workmanship, performance, and camera, only differing in size. This seemingly alludes to the differences in camera zoom and battery life between Apple's iPhone 15 Pro and iPhone 15 Pro Max.

Finally, Google also directly compared the camera shooting effects o f iPhone 15 Pro Max and Pixel 9 Pro. Google executive Kenny Sulaimon showed the night scene panorama mode of Pixel 9 Pro and compared it with the photo of iPhone 15 Pro Max, alluding to the poorer night scene shooting effect of Apple.

Google Pixel 9 Series Product Launch Event Feature