Volkswagen's Different Design Approach Away from Aggression

TapTechNews September 29th news, Unlike most of today's sports car designs that pursue an aggressive look, Volkswagen seems to want to take a different path. In a recent interview with the British car magazine TopGear, Andy Mindt, Volkswagen's design director, said there's nothing wrong with being a bit more gentle in car design.

I think most people don't want to be the coolest in the crowd or appear aggressive in public, Mindt said. They prefer to have proper dress and a good appearance while remaining optimistic. Why emphasize aggression? Our core value is: to be a friendly person.

TapTechNews has noticed that Volkswagen's design has adhered to the principle of gentleness in recent years. For example, the ID.Buzz model, although retaining Volkswagen's iconic angry eyes design, has an overall retro and cute style. Most of Volkswagen's SUV models also give people a gentle impression. Even the GLI and GTI with their downward-sloping headlights and large grilles do not seem so angry among fierce competitors.

In addition, Mindt also revealed that the company is committed to the interior design of the next-generation models and will enhance the in-car texture by eliminating cheap trim pieces and increasing the use of high-quality materials.

We will eliminate cheap plastic materials and use the saved costs to upgrade fabrics and the overall interior quality, he said. This can not only save money but also use the saved costs for other aspects.

After the recent release of the 2025 Golf R and the 2025 Jetta GLI in the US, Volkswagen plans to introduce more new products in the coming years. Among them, the pure electric version of the GTI is undoubtedly the most anticipated. According to the company, its driving experience will be more exciting than that of the fuel version.